History of Multi-Level Marketing
Readily available sources attribute the origin of multilevel marketing as a form of direct selling in the United States to either Dr. Carl Rehnborg, the founder of the California Vitamin Company (later named Nutrilite) or the two men responsible for the national distribution of his products, Lee S.
Multi-level marketing (MLM), also called Network Marketing or Pyramid Selling is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.
CONCEPT OF MLM
Multilevel marketing is a legitimate business strategy used by some direct sales companies to sell products and services.
Existing members are encouraged to promote and sell their offerings to other individuals and bring on new recruits into the business. Participants are paid a percentage of their recruits' sales.